I enabled settings in Google Analytics as follows
- Enable Demographics and Interest Reports – On
- Advertising Reporting Features – On
and added the below code to my website to capture Google Analytics
<!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXX-X"</script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-XXXXXXXX-X'); </script>
But for some reason my report doesn’t show the age & gender information. Could you please advise which step I missed out?
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Answer
Socio-demographic information is based on a part of users, so especially if you have few daily visits you have to wait until you have acquired some data in the next days.